The catastrophic effects of deforestation are becoming increasingly obvious worldwide. Not only is top soil being eroded at alarming rates, but land and pasture are becoming dramatically degraded while groundwater reserves are reducing. This in turn impacts many communities who depend on the land’s health for their survival. Segera has committed to plant over one million trees as part of the ZEITZ foundation's ‘Tree of Life’ initiative, with each forest forming the shape of a wild animal - an aerial visual reminder of the importance of conservation and biodiversity. Follow to read more.